On 13 May 2013, Google held a conference to introduce Google advertising. Hoayeuthuong.com's founder and Digital Marketing representative from Unilever were invited to share some experiences.
The conference was held after Google Adsense annouced to officially accept playing advertisement on the website in Vietnamese in 10 May.
Hoayeuthuong.com and Univerlever were invited to share their experiences in searching for customers or developing advertising campaign in Google Search, Google Display Network. Hoayeuthuong.com and Unilever were chosen to introduce in this conference for their applying new technology in Digital marketing to have efficient business result.
Mr. Pham Hoang Thai Duong - founder of Hoayeuthuong.com - shared 3 key points of future GDN advertisement system: Advertising used to be passive and cost a lot. Small companies with advertising less than VND100,000 can not advertise. Now, with GDN, this system allows small companies to advertise on big, international magazines with the target customers.... It would cost 90% less using GDN wisely.
The key message was: right time, right place. With Google Display Network, you can find the target customers at that right time on all websites in the situation that there are 32.5 million people using the Internet and 50% of the population using Smart phones.
GDN supports advertising campaign and brand building most effectively when you use approriate categories, creative advertisements, flexible budget and essential reviewing methods.